In the beginning of website design first you have to be very focus about color scheme upon which you will build you whole theme. Color schemes are the silent feature for the appearance of website because no one notice this thing consciously but sub consciously this can help the viewer to identify if this site is appealing to him of her or not.
Idea of color combination
Look, different people have their different opinions and strategy to keep the viewer like some website designer makes website very messy; reason behind this is that it provides viewers eyes that confusion which keep that viewer on site, at that time viewers sub-conscious brain tells that wait and explore all the things here. Perhaps some website designers want to keep it simple, like if someone wants to purchase services from website for example ; if I go to any domain register site then my priority is not to explore that site while to get my domain register, While if I goes to any blogging site then it's job is to keep me for more time and this method also useful for e-commerce business or I would like to say they mix both of strategies.
Light-Bright and dark color combinations
Light color combination feels more friendly while dark color combination feels more like a trust worthy old brand. That is the reason why most of the social sites use light and bright colors. when we look at bright and light colors like blue, yellow, pink, red, green it feels familiar because from the childhood we are dealing with them; that makes our connection between those colors very friendly.
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